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Fierce (marketed in bold red-lettering as "FIERCE") is a men's fragrance by Abercrombie & Fitch. The cologne was first introduced in 2002.〔 Today, Fierce is the signature scent of the Abercrombie & Fitch brand.〔 Abercrombie & Fitch has sold over $200 million USD of Fierce since 2002.〔 A&F predict sales of Fierce to be at $90 million USD for fiscal 2009.〔 Originally packaged in red, the cologne in now encased in a gray box. ==Marketing== The marketing grayscale image for the fragrance is a "ripped male torso."〔 Fierce is the representative scent of A&F.〔 The cologne is sprayed throughout the stores and on clothing as a form of marketing.〔〔 A&F has spent over $3 million USD for scent-spraying machines for its flagship stores.〔 Increasingly, non-flagship stores are also being equipped with the ceiling installation fragrance distributors. Abercrombie & Fitch's Christmas 2009 fashion season was themed "FIERCE". In a new marketing move, the seasonal photography bore quotations from prominent historical writers (Arthur Conan Doyle, Don Marquis, Henry Ward Beecher, and Gilbert K. Chesterton) all containing the word "FIERCE" in bold/red.〔(【引用サイトリンク】title=Abercrombie & Fitch - official website )〕 The fragrance has been marketed on highway billboards as well.〔(FIERCE on the bilboard. )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Fierce (A&F fragrance)」の詳細全文を読む スポンサード リンク
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